Audience research is the profile of the target audience, their preferences and buying patterns are important consideratiopns for any media producer. alot of the time, effort and resource is put into research to better understand audiences. A number of classifications are used to describe a media audience. researchers talk about audience demographics - by this they mean the way in which an audience can be classified according to a range of different socio-economic and personal factors such as age, gender, ethnicity, social class, occupation, level of education and sexual orentiation.