Summary Of Research

This example above is an example of many different types of research we are looking at. To start of with is, this is a primary research conducted by the NRS, when other companies and individuals look at this research, it becomes secondary research.
If one of the newspaper companies wanted to see their competition sales figures, they can use this information to do their market research.
 It is also an example of audience research because they have broken the audience down to different classifications for example, they have classified age (15-44).
Finally, it is an example of quantative research because it is all numbers based and anyone who looks at the information would be able to analyse and study this information for their own purposes.

research is important because it provides you with lengthy knowledge and information about a particuar topic. it also sometimes gives you a better picture and makes you aware of more than one perspective towards a topic. For example, when you make a magazine, you research first if there is room for your magazine and what the other magazines dont cover in their magazine so you could put it in your own. You can also research what other magazine companies sell their product for so you know to keep the price not expensive so it sells better. Research is an never ending process in the media industry because there is always room for improvements in the media, technology is always developing and people's opinions always change.

Assignment DB2 - Audience Research

Audience research is the profile of the target audience, their preferences and buying patterns are important consideratiopns for any media producer. alot of the time, effort and resource is put into research to better understand audiences. A number of classifications are used to describe a media audience. researchers talk about audience demographics - by this they mean the way in which an audience can be classified according to a range of different socio-economic and personal factors such as age, gender, ethnicity, social class, occupation, level of education and sexual orentiation.

Assignment DB2 - Production Research

production research is basically all the costs of the product you are making, for example if i was going to design a new magazine, i would think about how much i would spend on machines, staffing, advertising costs ,comission i would have to dish out and the price of my. i would have to use secondary and primary reserch to see what would sell and what people would want to read.

Assignment DB2 - Market Research

As well as looking at audiences, media companies are also interested in the market that their productswill have to survive in. This involves looking at what the competition has to offer and comparing similar media products already in the market to see what the commerical opportunities are  . The competitors in market research are Cisco, Lifesize, Polycom, RADVISION and Vidyo.

Quantitative Research

Quantitative research produces data and information that is measurable and quantifiable and includes programme ratings, box office takings, readership circulation figures and website hits, as well as the counting and measuring of items or space in a content analysis of a media product. the data generated numerically and is often presented in the form of tables, charts and diagrams.

Qualitative Information

Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings. Qualitative research is used to gain insight into people's attitudes, behaviour, value systmes, concerns, motiviations, apspirations, cultur or lifestyles. It's used to inform business decisions, policy formation, communication and research.

Secondary Research

Secondary research is a method of collecting data that has already been gathered by some one else. It is a technique used when performing marketing research. We find secondary research on websites like BARB, RAJAR and NRS. But you can also find secondary research in books, television, radio etc.
The advantages of secondary research is that it takes less time to gather up than primary research because the results are already there. It is also a cheaper way because most of the time, it is all on the internet so you can just find them on google.The use of secondary research may help the researcher to clarify the research question. Secondary research is often used prior to primary research to help clarify the research focus.
But the disadvantages may be that the results maybe old and not time up with the current market with companies competing in fast changing industries, an out-of-date research reports many have little or no relevance to the current market situation. Also the researcher may not get the full version of the research to gain the full value of the study. This is because many research suppliers offer free portions of their research and then charge expensive fees for their full reports.